{"id":946,"date":"2025-09-27T15:37:08","date_gmt":"2025-09-27T15:37:08","guid":{"rendered":"https:\/\/infos-media-nantes.fr\/?p=946"},"modified":"2025-09-27T16:06:49","modified_gmt":"2025-09-27T16:06:49","slug":"entreprises-pays-de-la-loire-appel-christelle-morancais-nantes","status":"publish","type":"post","link":"https:\/\/infos-media-nantes.fr\/entreprises-pays-de-la-loire-appel-christelle-morancais-nantes\/","title":{"rendered":"Nantes, l\u2019appel de Christelle Moran\u00e7ais : \u00ab faites entendre la voix des entreprises \u00bb"},"content":{"rendered":"\n<article>\n  <p>Devant des repr\u00e9sentants des Chambres de commerce et d\u2019industrie, la pr\u00e9sidente de R\u00e9gion <strong>Christelle Moran\u00e7ais<\/strong> a rappel\u00e9 \u00e0 Nantes son cap : \u00ab <em>nos entreprises sont le c\u0153ur battant de nos territoires, de nos emplois et de notre avenir<\/em> \u00bb. Se d\u00e9crivant comme \u00ab <em>une femme qui fait de la politique<\/em> \u00bb, elle met en avant formation, innovation, R&amp;D, industrie et intelligence artificielle comme leviers prioritaires. Le message s\u2019adresse aux <strong>TPE\/PME, ETI et grands groupes<\/strong> : faire entendre leur voix et miser sur l\u2019investissement d\u2019avenir.<\/p>\n\n  <p>Le contexte \u00e9conomique lig\u00e9rien demeure contrast\u00e9 : des atouts industriels et de services reconnus, mais des dirigeants plus prudents, des marges sous pression et des arbitrages publics exigeant d\u2019allier \u00e9conomies et investissements. En Loire-Atlantique, la dynamique d\u00e9pendra de la mont\u00e9e en comp\u00e9tences, de l\u2019innovation concr\u00e8te en atelier et en bureau d\u2019\u00e9tudes, et de l\u2019adoption progressive d\u2019outils num\u00e9riques\/IA utiles et ma\u00eetris\u00e9s.<\/p>\n\n  <p>Pour passer du discours aux effets mesurables, quatre priorit\u00e9s reviennent chez les dirigeants rencontr\u00e9s : s\u00e9curiser les <strong>comp\u00e9tences<\/strong> (apprentissage, reconversions), activer les <strong>aides \u00e0 l\u2019innovation<\/strong> (diagnostics, subventions, avances), stabiliser les <strong>conditions d\u2019investissement<\/strong> (visibilit\u00e9, \u00e9nergie, financement) et diffuser des usages <strong>IA<\/strong> simples, avec contr\u00f4le humain syst\u00e9matique. Les prochains mois diront si ces orientations se traduisent en cr\u00e9ation d\u2019emplois et en gains de comp\u00e9titivit\u00e9.<\/p>\n\n  <h2>\u00c0 retenir pour les entreprises lig\u00e9riennes<\/h2>\n  <ul>\n    <li>Former\/recruter sur les m\u00e9tiers en tension (production, BTP, num\u00e9rique).<\/li>\n    <li>Mobiliser les dispositifs d\u2019<strong>innovation<\/strong> et d\u2019<strong>industrialisation<\/strong>.<\/li>\n    <li>Suivre de pr\u00e8s <strong>tr\u00e9sorerie<\/strong>, \u00e9nergie et co\u00fbts d\u2019achat.<\/li>\n    <li>D\u00e9ployer l\u2019<strong>IA<\/strong> par petits pas, avec relecture humaine.<\/li>\n  <\/ul>\n\n  <!-- =============== WIDGET GAMIFI\u00c9 #1 : QUIZ VRAI\/FAUX ================= -->\n  <section id=\"imn-quiz\" aria-labelledby=\"imn-quiz-title\">\n    <h2 id=\"imn-quiz-title\">Quiz Vrai\/Faux : fais 3\/3 pour d\u00e9bloquer l\u2019astuce financement<\/h2>\n    <form id=\"imn-quiz-form\">\n      <fieldset>\n        <legend>Q1. En 2025, l\u2019emploi salari\u00e9 r\u00e9gional a nettement bondi au 1<sup>er<\/sup> trimestre.<\/legend>\n        <label><input type=\"radio\" name=\"q1\" value=\"vrai\"> Vrai<\/label>\n        <label><input type=\"radio\" name=\"q1\" value=\"faux\"> Faux<\/label>\n      <\/fieldset>\n      <fieldset>\n        <legend>Q2. D\u00e9but 2025, les enqu\u00eates CCI montrent des dirigeants plut\u00f4t prudents.<\/legend>\n        <label><input type=\"radio\" name=\"q2\" value=\"vrai\"> Vrai<\/label>\n        <label><input type=\"radio\" name=\"q2\" value=\"faux\"> Faux<\/label>\n      <\/fieldset>\n      <fieldset>\n        <legend>Q3. Les marges des entreprises sont mentionn\u00e9es comme sous pression.<\/legend>\n        <label><input type=\"radio\" name=\"q3\" value=\"vrai\"> Vrai<\/label>\n        <label><input type=\"radio\" name=\"q3\" value=\"faux\"> Faux<\/label>\n      <\/fieldset>\n      <button type=\"button\" id=\"imn-quiz-validate\" class=\"imn-btn\">Valider mes r\u00e9ponses<\/button>\n    <\/form>\n    <div id=\"imn-quiz-hint\" hidden>\n      <p><strong>Indice :<\/strong> emploi plut\u00f4t <em>stable<\/em>, dirigeants <em>prudents<\/em>, marges <em>sous pression<\/em>.<\/p>\n    <\/div>\n    <div id=\"imn-quiz-result\" hidden>\n      <p><strong>Bravo !<\/strong> Astuce d\u00e9bloqu\u00e9e : cartographie les aides <em>innovation-industrialisation<\/em> (subventions, avances remboursables, diagnostics) via ta CCI et v\u00e9rifie le cumul possible avec un cr\u00e9dit d\u2019imp\u00f4t (ex. innovation pour PME). Demande un <strong>pr\u00e9-diagnostic gratuit<\/strong> pour gagner du temps.<\/p>\n    <\/div>\n  <\/section>\n\n  <!-- =============== WIDGET GAMIFI\u00c9 #2 : CHECK-LIST IA =================== -->\n  <section id=\"imn-checklist\" aria-labelledby=\"imn-checklist-title\">\n    <h2 id=\"imn-checklist-title\">Check-list IA : coche <strong>4 cases sur 5<\/strong> pour ouvrir le mini-kit<\/h2>\n    <form id=\"imn-checklist-form\">\n      <label><input type=\"checkbox\" class=\"imn-ck\"> Objectif simple et utile (ex. gagner 10 min par dossier).<\/label><br>\n      <label><input type=\"checkbox\" class=\"imn-ck\"> Donn\u00e9es disponibles et non sensibles (ou prot\u00e9g\u00e9es si besoin).<\/label><br>\n      <label><input type=\"checkbox\" class=\"imn-ck\"> Pilote court (6\u20138 semaines) + 2\u20133 indicateurs faciles.<\/label><br>\n      <label><input type=\"checkbox\" class=\"imn-ck\"> Un responsable est nomm\u00e9 (qui pilote et valide).<\/label><br>\n      <label><input type=\"checkbox\" class=\"imn-ck\"> Budget\/temps r\u00e9serv\u00e9s et point d\u2019\u00e9tape planifi\u00e9.<\/label><br>\n      <button type=\"button\" id=\"imn-ck-validate\" class=\"imn-btn\">D\u00e9bloquer le mini-kit<\/button>\n    <\/form>\n    <div id=\"imn-ck-reward\" hidden>\n      <p><strong>Mini-kit IA d\u00e9bloqu\u00e9 :<\/strong>\n        <a href=\"https:\/\/infos-media-nantes.fr\/wp-content\/uploads\/2025\/09\/mini-kit-ia-pdll-v2.pdf\" target=\"_blank\" rel=\"noopener\" style=\"font-weight:bold;text-decoration:underline;color:#5532F0;\">T\u00e9l\u00e9charger le PDF<\/a>\n      <\/p>\n    <\/div>\n  <\/section>\n\n  <!-- ===== Styles & JS scop\u00e9s (\u00e9vite conflits avec le th\u00e8me\/Safari) ===== -->\n  <style>\n    #imn-quiz, #imn-checklist{border:1px solid #e5e5e5;border-radius:12px;padding:16px;margin:24px 0;background:#fff}\n    #imn-quiz fieldset, #imn-checklist form{margin:12px 0;padding:8px 0;border:none}\n    .imn-btn{\n      display:inline-block; padding:10px 16px; border-radius:8px;\n      border:1px solid #888; background:#eef0ff; color:#111; font-weight:700; cursor:pointer;\n      -webkit-appearance:none; appearance:none;\n    }\n    .imn-btn:hover{filter:brightness(0.98)}\n    #imn-quiz-result, #imn-quiz-hint, #imn-ck-reward{\n      background:#f6fff6;border:1px solid #d5f0d5;border-radius:8px;padding:12px;margin-top:12px\n    }\n    #imn-quiz a, #imn-checklist a{font-weight:bold;text-decoration:underline;color:#5532F0;}\n    #imn-quiz label, #imn-checklist label{display:block;line-height:1.6}\n  <\/style>\n  <script>\n    (function(){\n      \/\/ Quiz : bonnes r\u00e9ponses -> q1=faux, q2=vrai, q3=vrai\n      var btnQ = document.getElementById('imn-quiz-validate');\n      var resQ = document.getElementById('imn-quiz-result');\n      var hintQ = document.getElementById('imn-quiz-hint');\n      btnQ && btnQ.addEventListener('click', function(){\n        var f = document.getElementById('imn-quiz-form');\n        var a1 = (f.querySelector('input[name=\"q1\"]:checked')||{}).value;\n        var a2 = (f.querySelector('input[name=\"q2\"]:checked')||{}).value;\n        var a3 = (f.querySelector('input[name=\"q3\"]:checked')||{}).value;\n        if(!a1 || !a2 || !a3){ alert('R\u00e9ponds aux 3 questions, puis valide.'); return; }\n        var ok = (a1==='faux' && a2==='vrai' && a3==='vrai');\n        resQ.hidden = !ok;      \/\/ si bon \u2192 astuce visible\n        hintQ.hidden = ok;      \/\/ si faux \u2192 indice visible\n      });\n\n      \/\/ Check-list : 4\/5 requis\n      var btnC = document.getElementById('imn-ck-validate');\n      var reward = document.getElementById('imn-ck-reward');\n      btnC && btnC.addEventListener('click', function(){\n        var ticks = Array.prototype.filter.call(\n          document.querySelectorAll('#imn-checklist .imn-ck'),\n          function(x){ return x.checked; }\n        ).length;\n        var ok = (ticks >= 4);\n        reward.hidden = !ok;\n        if(!ok){ alert('Coche au moins 4 \u00e9l\u00e9ments pour d\u00e9bloquer le mini-kit.'); }\n      });\n    })();\n  <\/script>\n\n  <p>En filigrane, l\u2019enjeu est double : <strong>porter la voix des entreprises<\/strong> et concr\u00e9tiser des projets utiles, mesurables et s\u00e9curis\u00e9s. Si les dispositifs suivent, l\u2019\u00e9cosyst\u00e8me lig\u00e9rien pourra consolider sa r\u00e9silience et acc\u00e9l\u00e9rer l\u2019innovation au b\u00e9n\u00e9fice de l\u2019emploi local.<\/p>\n<\/article>\n\n","protected":false},"excerpt":{"rendered":"<p>Devant des repr\u00e9sentants des Chambres de commerce et d\u2019industrie, la pr\u00e9sidente de R\u00e9gion Christelle Moran\u00e7ais a rappel\u00e9 \u00e0 Nantes son cap : \u00ab nos entreprises sont le c\u0153ur battant de nos territoires, de nos emplois et de notre avenir \u00bb. Se d\u00e9crivant comme \u00ab une femme qui fait de la politique \u00bb, elle met en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":947,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":"","event_start_date":"","event_end_date":"","event_location":"","imn_event_city":"","imn_event_start_time":"","imn_event_end_time":"","imn_event_all_day":"","imn_event_address":"","imn_event_ticket_url":"","imn_event_price":"","imn_event_status":"","imn_event_organizer":"","imn_event_accessibility":""},"categories":[29,22],"tags":[555,554,176,35,445,73,7,36],"class_list":["post-946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entreprises-locales-nantes","category-actualites-nantes","tag-cci-nantes-st-nazaire","tag-economie-regionale","tag-emploi","tag-entreprises","tag-ia","tag-innovation","tag-loire-atlantique","tag-pays-de-la-loire"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nantes, l\u2019appel de Christelle Moran\u00e7ais : \u00ab faites entendre la voix des entreprises \u00bb - Infos M\u00e9dia Nantes, infos locales, \u00e9v\u00e9nements et actualit\u00e9 utiles \u00e0 Nantes et ses alentours<\/title>\n<meta name=\"description\" content=\"\u00c0 Nantes, Christelle Moran\u00e7ais appelle \u00e0 soutenir les entreprises. 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