{"id":2193,"date":"2025-11-03T21:26:13","date_gmt":"2025-11-03T21:26:13","guid":{"rendered":"https:\/\/infos-media-nantes.fr\/?p=2193"},"modified":"2025-11-03T21:26:13","modified_gmt":"2025-11-03T21:26:13","slug":"artisans-batiment-pays-de-la-loire-capeb-2025","status":"publish","type":"post","link":"https:\/\/infos-media-nantes.fr\/artisans-batiment-pays-de-la-loire-capeb-2025\/","title":{"rendered":"Pays de la Loire : les artisans du b\u00e2timent au bord du gouffre selon la Capeb"},"content":{"rendered":"\n<article>\n  <section>\n    <p>Activit\u00e9 en berne, tr\u00e9soreries fragilis\u00e9es, carnets de commandes au plus bas : le moral des artisans du b\u00e2timent plonge dans les <strong>Pays de la Loire<\/strong>. Selon le dernier barom\u00e8tre de la <strong>Capeb<\/strong> (Conf\u00e9d\u00e9ration de l\u2019artisanat et des petites entreprises du b\u00e2timent), un artisan sur cinq envisage de cesser son activit\u00e9, un niveau jamais atteint depuis dix ans. En <strong>Loire-Atlantique<\/strong>, ils seraient m\u00eame 24 % \u00e0 envisager d\u2019arr\u00eater leur entreprise.<\/p>\n\n    <div class=\"imn-encart\">\n      <p>\n        <a href=\"https:\/\/infos-media-nantes.fr\/amiante-dockers-nantes-jugement-2025\/\"\n           target=\"_blank\" rel=\"noopener\"\n           style=\"color:#5532F0;font-weight:bold;text-decoration:underline;\">\n           Lire aussi : <strong>Dockers de Nantes : le jugement attendu dans l\u2019affaire de l\u2019amiante<\/strong>\n        <\/a>\n      <\/p>\n    <\/div>\n\n    <h2>Un secteur \u00e9puis\u00e9 par la conjoncture<\/h2>\n    <p>Les chiffres t\u00e9moignent d\u2019un essoufflement : la Capeb \u00e9voque une <strong>baisse d\u2019activit\u00e9 moyenne de 3 % sur le premier semestre 2025<\/strong>. Entre l\u2019envol\u00e9e des co\u00fbts de mat\u00e9riaux, la rar\u00e9faction des chantiers et la chute du pouvoir d\u2019achat des m\u00e9nages, les petites entreprises du b\u00e2timent subissent de plein fouet le ralentissement \u00e9conomique. Beaucoup peinent \u00e0 maintenir leurs effectifs ou \u00e0 renouveler leur mat\u00e9riel.<\/p>\n\n    <p>\u00ab Les carnets de commandes se vident, et les clients repoussent leurs projets \u00bb, r\u00e9sume un artisan plombier d\u2019Ancenis. \u00ab Nos tr\u00e9soreries fondent : entre assurances, v\u00e9hicules, \u00e9nergie et charges sociales, tout augmente sauf les devis. \u00bb<\/p>\n\n    <h2>Fatigue et perte de sens<\/h2>\n    <p>Outre la pression financi\u00e8re, la <strong>fatigue physique et morale<\/strong> gagne du terrain. Dans un secteur o\u00f9 la moyenne d\u2019\u00e2ge d\u00e9passe les 46 ans, beaucoup envisagent un d\u00e9part anticip\u00e9 ou une reconversion. Selon l\u2019\u00e9tude, <strong>43 % des dirigeants d\u2019entreprises artisanales<\/strong> d\u00e9clarent ne plus avoir de perspectives d\u2019avenir claires dans leur m\u00e9tier.<\/p>\n\n    <p>Pour la Capeb, cette crise de moral doit alerter les pouvoirs publics : \u00ab Ces artisans sont le c\u0153ur battant de nos territoires \u00bb, rappelle son pr\u00e9sident r\u00e9gional. \u00ab Sans eux, plus d\u2019entretien local, plus de savoir-faire, plus de transmission. \u00bb<\/p>\n\n    <h2>Des attentes fortes envers l\u2019\u00c9tat<\/h2>\n    <p>Les professionnels appellent \u00e0 un all\u00e8gement des charges, \u00e0 des aides cibl\u00e9es pour la r\u00e9novation \u00e9nerg\u00e9tique, et \u00e0 la simplification des d\u00e9marches administratives. Des pistes sont \u00e9tudi\u00e9es au niveau national pour soutenir la reprise du secteur, notamment via le <strong>plan France R\u00e9nov\u2019<\/strong> et les programmes r\u00e9gionaux d\u2019investissement.<\/p>\n\n    <p>En attendant, beaucoup d\u2019entreprises locales tentent de tenir bon, soutenues par les chambres des m\u00e9tiers et les r\u00e9seaux professionnels. La Capeb pr\u00e9voit de publier un nouveau barom\u00e8tre en janvier 2026 : il sera scrut\u00e9 de pr\u00e8s par l\u2019ensemble de la fili\u00e8re.<\/p>\n  <\/section>\n\n  <!-- \ud83c\udfae Mini-jeu : Reaction Timer (mod\u00e8le VAJ fonctionnel) -->\n  <section id=\"imn-reaction\" class=\"imn-widget\">\n    <h2>Mini-jeu : Teste ta r\u00e9activit\u00e9 !<\/h2>\n    <p>Quand l\u2019\u00e9cran devient violet, clique le plus vite possible !<br>Un bon artisan r\u00e9agit toujours \u00e0 temps \ud83d\ude09<\/p>\n\n    <button id=\"reactStart\" class=\"imn-btn\">Commencer<\/button>\n\n    <div id=\"reactZone\"><\/div>\n    <p id=\"reactMsg\" class=\"imn-result\"><\/p>\n\n    <style>\n      article a{color:#5532F0;font-weight:bold;text-decoration:underline;}\n      .imn-encart{border-left:4px solid #5532F0;background:#f9f8ff;padding:10px 14px;margin:18px 0;border-radius:6px;}\n      .imn-widget{text-align:center;margin-top:30px;}\n      .imn-btn{background:#5532F0;color:#fff;border:1px solid #5532F0;padding:10px 18px;border-radius:8px;font-size:16px;cursor:pointer;}\n      .imn-btn:hover{background:#4328c9;}\n      #reactZone{width:300px;height:200px;margin:14px auto;border-radius:10px;background:#dedede;display:flex;align-items:center;justify-content:center;font-size:18px;color:#5532F0;user-select:none;}\n      .imn-result{font-weight:bold;color:#5532F0;margin-top:12px;}\n    <\/style>\n\n    <script>\n      (function(){\n        function ready(fn){document.readyState!=='loading'?fn():document.addEventListener('DOMContentLoaded',fn);}\n        ready(function(){\n          const btn=document.getElementById('reactStart');\n          const zone=document.getElementById('reactZone');\n          const msg=document.getElementById('reactMsg');\n          const track=(e,d)=>{try{if(typeof imnTrack==='function') imnTrack(e,d);}catch(_){ }};\n          let waiting=false,active=false,start=0,timeout=null,best=null;\n\n          function reset(){\n            zone.style.background='#dedede';\n            zone.textContent='Pr\u00e9pare-toi...';\n            msg.textContent='';\n            waiting=false;active=false;\n          }\n          function startWait(){\n            reset();\n            waiting=true;\n            btn.disabled=true;\n            const delay=Math.random()*3000+2000;\n            timeout=setTimeout(()=>{\n              waiting=false;active=true;\n              zone.style.background='#a87fff';\n              zone.textContent='CLIQUE !';\n              start=performance.now();\n            },delay);\n          }\n          function clickZone(){\n            if(waiting){\n              clearTimeout(timeout);\n              zone.style.background='#e63946';\n              zone.textContent='Trop t\u00f4t !';\n              msg.textContent='Tu as cliqu\u00e9 avant le signal !';\n              track('reaction_tooearly');\n              btn.disabled=false;\n              waiting=false;\n              return;\n            }\n            if(active){\n              const t=performance.now()-start;\n              msg.textContent=`\u23f1\ufe0f R\u00e9action : ${t.toFixed(0)} ms`;\n              track('reaction_score',{score:t});\n              zone.style.background='#80ed99';\n              zone.textContent='Bravo !';\n              if(!best||t<best) best=t;\n              btn.disabled=false;\n              active=false;\n            }\n          }\n          btn.onclick=function(){\n            track('reaction_start');\n            startWait();\n          };\n          zone.onclick=clickZone;\n        });\n      })();\n    <\/script>\n  <\/section>\n\n  <footer>\n    <p><strong>Sources :<\/strong> Capeb Pays de la Loire \u2013 Barom\u00e8tre 2025 ; Chambre des M\u00e9tiers et de l\u2019Artisanat ; Insee ; t\u00e9moignages artisans lig\u00e9riens.<\/p>\n  <\/footer>\n<\/article>\n\n","protected":false},"excerpt":{"rendered":"<p>Activit\u00e9 en berne, tr\u00e9soreries fragilis\u00e9es, carnets de commandes au plus bas : le moral des artisans du b\u00e2timent plonge dans les Pays de la Loire. Selon le dernier barom\u00e8tre de la Capeb (Conf\u00e9d\u00e9ration de l\u2019artisanat et des petites entreprises du b\u00e2timent), un artisan sur cinq envisage de cesser son activit\u00e9, un niveau jamais atteint depuis [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2194,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":"","event_start_date":"","event_end_date":"","event_location":"","imn_event_city":"","imn_event_start_time":"","imn_event_end_time":"","imn_event_all_day":"","imn_event_address":"","imn_event_ticket_url":"","imn_event_price":"","imn_event_status":"","imn_event_organizer":"","imn_event_accessibility":""},"categories":[29],"tags":[366,1599,1600,1601,864,176,5,36],"class_list":["post-2193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entreprises-locales-nantes","tag-artisanat","tag-batiment","tag-capeb","tag-crise","tag-economie-2","tag-emploi","tag-nantes","tag-pays-de-la-loire"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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