{"id":21718,"date":"2026-04-28T13:47:37","date_gmt":"2026-04-28T13:47:37","guid":{"rendered":"https:\/\/infos-media-nantes.fr\/?p=21718"},"modified":"2026-04-28T13:47:42","modified_gmt":"2026-04-28T13:47:42","slug":"babybel-format-maxi-arret-production","status":"publish","type":"post","link":"https:\/\/infos-media-nantes.fr\/babybel-format-maxi-arret-production\/","title":{"rendered":"Babybel Format Maxi : l&#8217;entrprise arr\u00eate son fromage historique lanc\u00e9 en 1952"},"content":{"rendered":"\n<article>\n  \n  <section>\n    <p>Le Babybel Format Maxi dispara\u00eet des rayons. Le groupe Bel a mis fin \u00e0 la production de ce fromage rond entour\u00e9 de cire rouge \u00e0 la fin de l\u2019ann\u00e9e 2025. Cette r\u00e9f\u00e9rence historique, commercialis\u00e9e depuis 1952, laisse d\u00e9sormais toute la place aux formats individuels.<\/p>\n\n    <p>L\u2019arr\u00eat concerne le grand format de 200 g, souvent associ\u00e9 au Babybel original. Les Mini Babybel, eux, restent produits et commercialis\u00e9s. Ils constituent aujourd\u2019hui le c\u0153ur de la marque, port\u00e9e par des usages plus nomades et par la demande de portions faciles \u00e0 transporter.<\/p>\n  <\/section>\n\n  <section>\n    <h2>Un fromage embl\u00e9matique n\u00e9 dans les ann\u00e9es 1950<\/h2>\n\n    <p>Le Babybel Format Maxi fait partie de l\u2019histoire du groupe Bel. Sa forme ronde et sa coque de cire rouge ont rapidement marqu\u00e9 les habitudes de consommation. Ce conditionnement a aussi donn\u00e9 au produit une identit\u00e9 visuelle forte, reconnaissable depuis plusieurs g\u00e9n\u00e9rations.<\/p>\n\n    <p>Selon l\u2019historique officiel de la marque, le Babybel Maxi s\u2019est impos\u00e9 par son aspect original, \u00e0 une \u00e9poque o\u00f9 les Fran\u00e7ais d\u00e9couvraient de nouveaux produits en libre-service. Le Mini Babybel est arriv\u00e9 plus tard, dans la seconde moiti\u00e9 des ann\u00e9es 1970, avec un format plus pratique.<\/p>\n\n    <p>Pour consulter l\u2019histoire de la marque, Bel renvoie vers la page officielle <a href=\"https:\/\/babybel.fr\/la-marque\/\" target=\"_blank\" rel=\"noopener\" style=\"color:#5532F0; text-decoration: underline;\"><strong>Babybel<\/strong><\/a>.<\/p>\n  <\/section>\n\n  <section>\n    <h2>Le succ\u00e8s du format portion a chang\u00e9 la donne<\/h2>\n\n    <p>La fin du Babybel Format Maxi s\u2019explique par l\u2019\u00e9volution des habitudes d\u2019achat. Les consommateurs se tournent davantage vers les produits portionn\u00e9s, simples \u00e0 emporter et adapt\u00e9s aux repas rapides, aux go\u00fbters ou aux pique-niques.<\/p>\n\n    <p>Le Mini Babybel a progressivement pris l\u2019avantage. Son format individuel correspond aux attentes actuelles : praticit\u00e9, transport facile et consommation sans d\u00e9coupe. Cette dynamique a rendu le grand format moins central dans la strat\u00e9gie de la marque.<\/p>\n\n    <p>Bel pr\u00e9sente aujourd\u2019hui Babybel comme une marque vendue dans 50 pays. La gamme mise en avant comprend notamment Babybel Original, Light, Prot\u00e9ines, Bio, Mini Rolls et plusieurs saveurs.<\/p>\n  <\/section>\n\n  <section>\n    <h2>Bel investit dans le Mini Babybel<\/h2>\n\n    <p>L\u2019arr\u00eat du Format Maxi ne signifie pas un retrait de Babybel. Au contraire, le groupe renforce ses capacit\u00e9s industrielles sur les portions individuelles.<\/p>\n\n    <p>En 2025, Bel a engag\u00e9 un investissement de 60 millions d\u2019euros dans son usine de Sabl\u00e9-sur-Sarthe. L\u2019objectif est d\u2019installer une nouvelle ligne d\u00e9di\u00e9e aux petits fromages \u00e0 coque rouge. Cette ligne doit permettre d\u2019augmenter la production de Mini Babybel.<\/p>\n\n    <p>Cette orientation confirme le poids du format portion dans la strat\u00e9gie du groupe. Le Mini Babybel r\u00e9pond \u00e0 une demande mondiale soutenue, notamment sur les march\u00e9s du snacking.<\/p>\n  <\/section>\n\n  <section>\n    <h2>La cire rouge reste, l\u2019emballage \u00e9volue<\/h2>\n\n    <p>La disparition du grand format intervient alors que Babybel m\u00e8ne aussi une transformation de ses emballages. Bel a annonc\u00e9 le remplacement progressif de la cellophane par un emballage papier recyclable.<\/p>\n\n    <p>La coque de cire rouge, elle, est conserv\u00e9e. Le groupe la pr\u00e9sente comme une protection essentielle pour pr\u00e9server la qualit\u00e9 du fromage. Le changement porte donc sur l\u2019emballage ext\u00e9rieur, pas sur l\u2019identit\u00e9 visuelle principale du produit.<\/p>\n\n    <p>Bel pr\u00e9voit que l\u2019ensemble des Babybel fabriqu\u00e9s dans ses cinq usines et distribu\u00e9s dans 50 pays soit emball\u00e9 avec du papier issu de sources responsables d\u2019ici 2027. Ce chantier s\u2019inscrit dans l\u2019objectif du groupe d\u2019atteindre 100 % d\u2019emballages pr\u00eats au recyclage ou compostables \u00e0 domicile \u00e0 l\u2019horizon 2030.<\/p>\n\n    <p>Les engagements du groupe sur ce sujet sont d\u00e9taill\u00e9s sur le site officiel du <a href=\"https:\/\/www.groupe-bel.com\/media\/communiques-presse\/bel-annonce-le-deploiement-mondial-de-lemballage-papier-de-babybel\/\" target=\"_blank\" rel=\"noopener\" style=\"color:#5532F0; text-decoration: underline;\"><strong>groupe Bel<\/strong><\/a>.<\/p>\n  <\/section>\n\n  <section>\n    <h2>Une page se tourne pour le Babybel original<\/h2>\n\n    <p>Avec l\u2019arr\u00eat du Babybel Format Maxi, Bel met fin \u00e0 une r\u00e9f\u00e9rence historique de son catalogue. Le produit avait accompagn\u00e9 plusieurs g\u00e9n\u00e9rations de consommateurs, avant d\u2019\u00eatre d\u00e9pass\u00e9 par les formats individuels.<\/p>\n\n    <p>Le changement illustre une tendance plus large dans l\u2019agroalimentaire : les marques privil\u00e9gient des produits plus faciles \u00e0 consommer hors domicile, plus adapt\u00e9s aux habitudes familiales actuelles et plus lisibles dans les rayons.<\/p>\n\n    <p>Le Babybel ne dispara\u00eet donc pas. C\u2019est son format fondateur qui s\u2019efface, au profit d\u2019une gamme plus ax\u00e9e sur la portion, le snacking et les nouveaux usages de consommation.<\/p>\n  <\/section>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>Le Babybel Format Maxi dispara\u00eet des rayons. Le groupe Bel a mis fin \u00e0 la production de ce fromage rond entour\u00e9 de cire rouge \u00e0 la fin de l\u2019ann\u00e9e 2025. Cette r\u00e9f\u00e9rence historique, commercialis\u00e9e depuis 1952, laisse d\u00e9sormais toute la place aux formats individuels. L\u2019arr\u00eat concerne le grand format de 200 g, souvent associ\u00e9 au [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21719,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":"","event_start_date":"","event_end_date":"","event_location":"","imn_event_city":"","imn_event_start_time":"","imn_event_end_time":"","imn_event_all_day":"","imn_event_address":"","imn_event_ticket_url":"","imn_event_price":"","imn_event_status":"","imn_event_organizer":"","imn_event_accessibility":""},"categories":[29,22],"tags":[5229,5230,5226,1535,5232,5227,5228,5231],"class_list":["post-21718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entreprises-locales-nantes","category-actualites-nantes","tag-agroalimentaire","tag-babybel","tag-babybel-format-maxi","tag-consommation","tag-emballage-recyclable","tag-fromage","tag-groupe-bel","tag-mini-babybel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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