{"id":1943,"date":"2025-10-27T16:28:31","date_gmt":"2025-10-27T16:28:31","guid":{"rendered":"https:\/\/infos-media-nantes.fr\/?p=1943"},"modified":"2025-10-27T16:28:31","modified_gmt":"2025-10-27T16:28:31","slug":"autopartage-nantes-marguerite-citiz-getaround-2025","status":"publish","type":"post","link":"https:\/\/infos-media-nantes.fr\/autopartage-nantes-marguerite-citiz-getaround-2025\/","title":{"rendered":"\u00c0 Nantes, l\u2019autopartage change d\u2019\u00e9chelle : Marguerite devient rentable, Citiz et Getaround acc\u00e9l\u00e8rent"},"content":{"rendered":"\n<article>\n  <header>\n    <p>La mobilit\u00e9 partag\u00e9e s\u00e9duit de plus en plus les Nantais. En 2025, <strong>Marguerite<\/strong> annonce sa premi\u00e8re ann\u00e9e b\u00e9n\u00e9ficiaire tandis que <strong>Citiz<\/strong> et <strong>Getaround<\/strong> multiplient les v\u00e9hicules disponibles. Entre hausse des co\u00fbts automobiles, politiques de restriction et nouveaux usages, le mod\u00e8le s\u2019impose peu \u00e0 peu comme une alternative cr\u00e9dible \u00e0 la voiture individuelle.<\/p>\n  <\/header>\n\n  <section>\n    <h2>De onze v\u00e9hicules \u00e0 la rentabilit\u00e9<\/h2>\n    <p>Cr\u00e9\u00e9 en 2008 par la soci\u00e9t\u00e9 nantaise <strong>Sepamat<\/strong> (\u00e9galement \u00e0 l\u2019origine d\u2019Europcar), le service <strong>Marguerite<\/strong> d\u00e9marrait timidement : onze stations et onze v\u00e9hicules, pour seulement 300 r\u00e9servations mensuelles la premi\u00e8re ann\u00e9e. \u00ab Le v\u00e9hicule le plus \u00e9cologique est celui que l\u2019on partage \u00bb, r\u00e9p\u00e9tait alors son fondateur, <strong>Denis Maure<\/strong>, convaincu que la sobri\u00e9t\u00e9 passerait par la mutualisation des usages.<\/p>\n    <p>Longtemps d\u00e9ficitaire, la plateforme a finalement atteint l\u2019\u00e9quilibre financier en 2025. Entre f\u00e9vrier et septembre, le nombre de r\u00e9servations est pass\u00e9 de <strong>3 250 \u00e0 4 253 par mois<\/strong>. \u00ab C\u2019est la premi\u00e8re ann\u00e9e rentable, et la croissance a \u00e9t\u00e9 fulgurante \u00bb, se f\u00e9licite <strong>Alexis Soret<\/strong>, charg\u00e9 du d\u00e9veloppement du r\u00e9seau nantais.<\/p>\n  <\/section>\n\n  <section>\n    <h2>Une dynamique partag\u00e9e par Citiz et Getaround<\/h2>\n    <p>Le succ\u00e8s de Marguerite s\u2019inscrit dans un mouvement plus large. <strong>Citiz Nantes<\/strong> d\u00e9ploie de nouvelles stations dans les quartiers p\u00e9riph\u00e9riques, tandis que <strong>Getaround<\/strong> renforce son offre <em>free-floating<\/em> \u2014 ces v\u00e9hicules accessibles sans station fixe, directement via application. Les collectivit\u00e9s encouragent cette diversification, dans la continuit\u00e9 du plan de mobilit\u00e9 m\u00e9tropolitain : r\u00e9duction du trafic automobile en centre-ville et d\u00e9veloppement d\u2019alternatives durables.<\/p>\n    <p>\u00c0 Nantes, pr\u00e8s d\u2019un habitant sur dix a d\u00e9j\u00e0 utilis\u00e9 un service d\u2019autopartage au moins une fois. Ce taux, encore faible, pourrait doubler d\u2019ici 2027 selon la <strong><a href=\"https:\/\/metropole.nantes.fr\/\" target=\"_blank\" rel=\"noopener\">M\u00e9tropole<\/a><\/strong>.<\/p>\n  <\/section>\n\n  <section>\n    <h2>Un nouveau rapport \u00e0 la voiture<\/h2>\n    <p>Hausse du carburant, co\u00fbt de stationnement, ZFE : autant de facteurs qui poussent les citadins \u00e0 changer leurs habitudes. L\u2019autopartage r\u00e9pond aussi \u00e0 un besoin pratique : disposer d\u2019une voiture ponctuellement, sans en assumer la possession ni l\u2019entretien. Les v\u00e9hicules partag\u00e9s deviennent une extension du r\u00e9seau de transports publics, notamment pour les trajets de fin de soir\u00e9e ou les week-ends.<\/p>\n    <p>\u00c0 terme, l\u2019objectif des op\u00e9rateurs est clair : <strong>r\u00e9duire le nombre total de v\u00e9hicules priv\u00e9s<\/strong> en circulation et favoriser la mutualisation. Une logique que la Ville de Nantes compte int\u00e9grer dans ses futurs am\u00e9nagements urbains.<\/p>\n  <\/section>\n\n  <!-- Widget gamifi\u00e9 : MESSAGE CACH\u00c9 (indice mobilit\u00e9 urbaine) avec tracking IMN Analytics -->\n  <section class=\"imn-hidden\">\n    <h2>Le savais-tu ?<\/h2>\n    <p>Un indice sur la mobilit\u00e9 du futur est cach\u00e9 ci-dessous\u2026 sauras-tu le trouver ?<\/p>\n    <details ontoggle=\"if(this.open){imnTrack('autopartage_hidden_open');}\">\n      <summary>.<\/summary>\n      <p style=\"color:#5532F0;font-weight:bold;\">Une voiture partag\u00e9e remplace en moyenne dix voitures personnelles en ville. \ud83c\udf0d<\/p>\n    <\/details>\n  <\/section>\n\n  <style>\n    article a { color:#5532F0; font-weight:bold; text-decoration:underline; }\n    details summary { cursor:pointer; list-style:none; }\n    details summary::-webkit-details-marker { display:none; }\n  <\/style>\n\n  <script>\n    \/\/ Tracking IMN Analytics\n    function imnTrack(ev){\n      console.log(\"[IMN Analytics]\", ev);\n      if(window.imnSendEvent){ window.imnSendEvent(ev); }\n    }\n    document.addEventListener('DOMContentLoaded', ()=>{ imnTrack('autopartage_hidden_init'); });\n  <\/script>\n\n  <footer>\n    <p><strong>\ud83d\udccd Infos :<\/strong> Marguerite, Citiz Nantes et Getaround poursuivent leur expansion en 2025. Plus d\u2019infos sur <strong><a href=\"https:\/\/www.marguerite.fr\/\" target=\"_blank\" rel=\"noopener\">marguerite.fr<\/a><\/strong> et <strong><a href=\"https:\/\/getaround.fr\/\" target=\"_blank\" rel=\"noopener\">getaround.fr<\/a><\/strong>.<\/p>\n  <\/footer>\n<\/article>\n\n<!-- SOURCES -->\n<ul>\n  <li><a href=\"https:\/\/www.marguerite.fr\/\" target=\"_blank\" rel=\"noopener\">Marguerite \u2013 autopartage Nantes<\/a><\/li>\n  <li><a href=\"https:\/\/citiz.coop\/\" target=\"_blank\" rel=\"noopener\">Citiz France<\/a><\/li>\n  <li><a href=\"https:\/\/getaround.fr\/\" target=\"_blank\" rel=\"noopener\">Getaround France<\/a><\/li>\n  <li><a href=\"https:\/\/metropole.nantes.fr\/\" target=\"_blank\" rel=\"noopener\">Nantes M\u00e9tropole<\/a><\/li>\n<\/ul>\n\n","protected":false},"excerpt":{"rendered":"<p>La mobilit\u00e9 partag\u00e9e s\u00e9duit de plus en plus les Nantais. En 2025, Marguerite annonce sa premi\u00e8re ann\u00e9e b\u00e9n\u00e9ficiaire tandis que Citiz et Getaround multiplient les v\u00e9hicules disponibles. Entre hausse des co\u00fbts automobiles, politiques de restriction et nouveaux usages, le mod\u00e8le s\u2019impose peu \u00e0 peu comme une alternative cr\u00e9dible \u00e0 la voiture individuelle. De onze v\u00e9hicules [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1944,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":"","event_start_date":"","event_end_date":"","event_location":"","imn_event_city":"","imn_event_start_time":"","imn_event_end_time":"","imn_event_all_day":"","imn_event_address":"","imn_event_ticket_url":"","imn_event_price":"","imn_event_status":"","imn_event_organizer":"","imn_event_accessibility":""},"categories":[29,22],"tags":[1382,1384,162,1381,73,1383,90,5,1094,1385],"class_list":["post-1943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entreprises-locales-nantes","category-actualites-nantes","tag-autopartage","tag-citiz","tag-environnement","tag-getaround","tag-innovation","tag-marguerite","tag-mobilite","tag-nantes","tag-transport","tag-zfe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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